Description: Further DetailsTitle: Designing Luxury BrandsCondition: NewSubtitle: The Art and Science of Creating Game-ChangersEAN: 9783031540929ISBN: 9783031540929Edition: Second Edition 2024Publisher: Springer International Publishing AGFormat: HardbackRelease Date: 06/28/2024Description: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.Language: EnglishCountry/Region of Manufacture: CHItem Height: 235mmItem Length: 155mmAuthor: Diana DervalGenre: Society & CultureTopic: Business & Finance, Science Nature & MathBook Series: Management for ProfessionalsRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 129.69 USD
Location: NN10 6GL
End Time: 2025-01-10T09:28:59.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Publication Name: Designing Luxury Brands
Title: Designing Luxury Brands
Subtitle: The Art and Science of Creating Game-Changers
EAN: 9783031540929
ISBN: 9783031540929
Release Date: 06/28/2024
Release Year: 2024
Country/Region of Manufacture: CH
Item Height: 235mm
Series: Management for Professionals
Edition: 2
Book Title: Designing Luxury Brands : the Art and Science of Creating Game-Changers
Number of Pages: Xxix, 234 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2024
Topic: Marketing / General, Graphic Arts / Branding & Logo Design, General
Illustrator: Yes
Genre: Design, Business & Economics, Psychology
Author: Diana Derval
Item Length: 9.3 in
Item Width: 6.1 in
Book Series: Management for Professionals Ser.
Format: Hardcover
