Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Developing Service Products And BrandsISBN13:9781944659158ISBN10:1944659153Author:Wirtz, Jochen (Author)Description:All Service Organizations Face Choices Concerning The Types Of Products To Offer And How To Deliver Them To Customers Designing A Service Product Is A Complex Task That Requires An Understanding Of How The Core And Supplementary Services Should Be Combined, Sequenced, And Delivered To Create A Value Proposition That Meets The Needs Of Target Segments Developing Service Products And Brands Is The Third Volume In The Winning In Service Markets Series By Services Marketing Expert Jochen Wirtz Scientifically Grounded, Accessible And Practical, The Winning In Service Markets Series Bridges The Gap Between Cutting-Edge Academic Research And Industry Practitioners, And Features Best Practices And Latest Trends On Services Marketing And Management From Around The World Binding:Paperback, PaperbackPublisher:Ws ProfessionalPublication Date:2017-09-30Weight:0.19 lbsDimensions:0.11'' H x 9'' L x 6'' WNumber of Pages:54Language:English
Price: 13.5 USD
Location: USA
End Time: 2024-02-06T12:53:43.000Z
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Item must be returned within: 30 Days
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Item Weight: 0.19 lbs
Book Title: Developing Service Products and Brands
Author: Jochen Wirtz
Format: Trade Paperback
Language: English
Topic: Industries / Service, Marketing / General, General
Publisher: WORLD Scientific Publishing Co Pte LTD
Publication Year: 2017
Genre: Business & Economics
