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Customer Relationship Management: Concept, Strategy, and Tools

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Location: Rockford, Illinois

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Customer Relationship Management: Concept, Strategy, and Tools

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Number of Pages: Xxxiii, 379 Pages

Language: English

Publication Name: Customer Relationship Management : Concept, Strategy, and Tools

Publisher: Springer

Publication Year: 2012

Subject: Marketing / General, Customer Relations, Management

Type: Textbook

Item Weight: 27.5 Oz

Author: Werner Reinartz, V. Kumar

Item Length: 10 in

Subject Area: Business & Economics

Item Width: 7 in

Format: Trade Paperback

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