Description: The product is a trade paperback book titled "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" by Geoffrey A. Moore, published by HarperCollins in 1999. This revised edition explores marketing strategies for high-tech products to reach mainstream consumers. The book, written in English, has 256 pages and covers topics like technology, business, management, sales, and new business enterprises in the context of technical and manufacturing industries.
Price: 5 USD
Location: Houston, Texas
End Time: 2025-02-03T21:36:07.000Z
Shipping Cost: 5.38 USD
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All returns accepted: ReturnsNotAccepted
Book Title: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Number of Pages: 256 Pages
Language: English
Publisher: HarperCollins
Item Height: 1.1 in
Topic: Marketing / General, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General
Publication Year: 1999
Features: Revised
Genre: Technology & Engineering, Business & Economics
Item Weight: 6.4 Oz
Author: Geoffrey A. Moore
Item Length: 8.1 in
Item Width: 5.1 in
Format: Trade Paperback
