Crossing the Chasm : Marketing and Selling High-Tech Products to

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Publication Name: HarperCollins Publishers

Publisher: HarperCollins

Publication Year: 1991

Topic: Marketing / General, Technical & Manufacturing Industries & Trades, Sales & Selling / General

Book Title: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Number of Pages: 224 Pages

Language: English

Genre: Technology & Engineering, Business & Economics

Item Weight: 19.2 Oz

Author: Geoffrey A. Moore

Format: Hardcover