Crossing the Chasm: Marketing and Selling High-Tech Products ISBN9780060517120

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Book Title: Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers

Item Length: 8in.

Item Height: 0.6in.

Item Width: 5.3in.

Author: Geoffrey A. Moore

Format: Trade Paperback

Language: English

Topic: Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General

Publisher: HarperCollins

Publication Year: 2006

Genre: Technology & Engineering, Business & Economics

Item Weight: 6.4 Oz

Number of Pages: 256 Pages