Description: Creativity and Strategic Innovation Management : Directions for Future Value in Changing Times, Hardcover by Goodman, Malcolm; Dingli, Sandra M., ISBN 1138675091, ISBN-13 9781138675094, Like New Used, Free shipping in the US Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival. This groundbreaking book now includes: * A new section on contemporary themes in innovation management, such as the use of social media.. * More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. Th is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.
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Book Title: Creativity and Strategic Innovation Management : Directions for F
Number of Pages: 326 Pages
Language: English
Publication Name: Creativity and Strategic Innovation Management : Directions for Future Value in Changing Times
Publisher: Routledge
Subject: Social Aspects, Personal Success, General, Management Science, Strategic Planning, Organizational Development
Publication Year: 2017
Type: Textbook
Item Weight: 28 Oz
Item Length: 9.8 in
Subject Area: Technology & Engineering, Business & Economics
Author: Malcolm Goodman, Sandra M. Dingli
Item Width: 6.8 in
Format: Hardcover
