Description: How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master’s degree.
Price: 70.97 USD
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End Time: 2025-01-18T00:56:12.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Original Language: English
Book Title: Creating Breakthrough Innovations at Consumer Packaged Goods Companies
Number of Pages: 196 Pages
Language: English
Publisher: Lulu Press, Inc.
Item Height: 0.6 in
Topic: General
Publication Year: 2012
Genre: Business & Economics
Item Weight: 12.5 Oz
Author: Stefan Geissel
Item Length: 9 in
Item Width: 6 in
Format: Hardcover
