Description: Content Marketing for NonprofitsA Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money Author(s): Kivi Leroux Miller Format: Paperback Publisher: John Wiley & Sons Inc, United States Imprint: Jossey-Bass Inc.,U.S. ISBN-13: 9781118444023, 978-1118444023 Synopsis Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Price: 32.98 GBP
Location: Aldershot
End Time: 2024-11-12T11:17:43.000Z
Shipping Cost: 28.92 GBP
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Book Title: Content Marketing for Nonprofits
Number of Pages: 432 Pages
Language: English
Publication Name: Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Publisher: John Wiley & Sons INC International Concepts
Publication Year: 2013
Subject: Management, Business
Item Height: 230 mm
Item Weight: 694 g
Type: Textbook
Author: Kivi Leroux Miller
Series: The Jossey-Bass Nonprofit Guidebook Series
Item Width: 180 mm
Format: Paperback
