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Content Infrastructure Management : Results of an Empirical Study in the Prin...

Description: Content Infrastructure Management : Results of an Empirical Study in the Print Industry, Paperback by Benlian, Alexander; Picot, Arnold (FRW); Hess, Thomas (FRW), ISBN 3835003682, ISBN-13 9783835003682, Brand New, Free shipping in the US Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

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Location: Jessup, Maryland

End Time: 2024-12-29T10:27:47.000Z

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Book Title: Content Infrastructure Management : Results of an Empirical Study

Author: Benlian, Alexander; Picot, Arnold (FRW); Hess, Thomas (FRW)

Language: english

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