Contemporary Issues in Marketing: Principles and Practice

Description: Contemporary Issues in Marketing: Principles and Practice [Paperback] Gbadamosi, Ayantunji Product Overview As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio- cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline. Read more Details Publisher ‏ : ‎ SAGE Publications Ltd; 1st edition (October 3, 2019) Language ‏ : ‎ English Paperback ‏ : ‎ 480 pages ISBN-10 ‏ : ‎ 1526478889 ISBN-13 ‏ : ‎ 87 Item Weight ‏ : ‎ 1.95 pounds Dimensions ‏ : ‎ 7.32 x 1.13 x 9.13 inches Best Sellers Rank: #5,454,096 in Books (See Top 100 in Books) #1,346 in Global Marketing (Books) #1,789 in Business Marketing #1,346 in Global Marketing (Books) #1,789 in Business Marketing Stock Photos Please Note: All of our book listings use stock photos unless otherwise stated. Please read our descriptions for accurate conditions and editions, don't use the photos! Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.

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End Time: 2025-01-06T20:49:17.000Z

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