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Book Title: Contemporary Advertising
Publication Date: 2007-03-16
Edition Number: 11
Pages: 712
Item Length: 11.1in.
Item Height: 1.2in.
Item Width: 8.8in.
Author: Christian Arens, William F. Arens, Michael F. Weigold
Publication Name: Contemporary Advertising
Format: Hardcover
Language: English
Features: Revised
Publisher: McGraw-Hill School Education Group
Publication Year: 2007
Type: Textbook
Item Weight: 4 Oz
Number of Pages: 752 Pages