Description: Contemporary Advertising by William Arens and Michael Weigold. State: like new, no highlights, markings or writing inside or outside. International Student Edition (ISE) for use outside of US. Fifteenth Edition published by McGraw-Hill Irwin Education International in 2016. Contemporary Advertising is known for its current examples, the author's ability to pull from real-world experiences and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples and share his expertise.
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Location: London
End Time: 2024-01-11T15:52:51.000Z
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Item Specifics
Returns Accepted: ReturnsNotAccepted
Publication Year: 2016
Type: Textbook
Format: Paperback
Language: English
Publication Name: Ise Contemporary Advertising
Item Height: 274mm
Author: William Arens, Michael Weigold, Christian Arens
Publisher: McGraw-Hill
Item Width: 221mm
Subject: Advertising
Item Weight: 1343g
Number of Pages: 768 Pages
