Description: Contemporary Advertising by Courtland L. Bovée and William F. ArensOriginally intended for undergraduate students in business and journalism schools, it is now widely used in independent schools, university extension courses, and courses on advertising management.
Price: 16.99 USD
Location: Poquoson, Virginia
End Time: 2025-01-14T14:56:24.000Z
Shipping Cost: 7.63 USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Subject Area: Consumerism
Publication Name: Contemporary Advertising
Publisher: Irwin
Subject: Advertising, Marketing
Series: Series in Marketing
Publication Year: 1992
Type: Textbook
Format: Hardcover
Language: English
Author: Courtland L. Bovée, William F. Arens
Educational Level: Adult & Further Education
Level: Business
Item Weight: 65.8 Oz
Number of Pages: 696 Pages
