Description: Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fetscherin, M. (EDT); Heilmann, T. (EDT), ISBN 1349491012, ISBN-13 9781349491018, Like New Used, Free P&P in the UK Consumer Brand Relationships further advances the understanding of consumers relationships with brands. Th discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
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Book Title: Consumer Brand Relationships : Meaning, Measuring, Managing
Number of Pages: 297 Pages
Publication Name: Consumer Brand Relationships: Meaning, Measuring, Managing
Language: English
Publisher: Palgrave Macmillan
Item Height: 216 mm
Subject: Government, Marketing, Business
Publication Year: 2016
Type: Textbook
Item Weight: 3794 g
Author: T. Heilmann, M. Fetscherin
Item Width: 140 mm
Format: Paperback
