Chinese Local New Luxury Brands in a ly Empowered Era : Cultivation, Transfor...

Description: Chinese Local New Luxury Brands in a ly Empowered Era : Cultivation, Transformation and Upgrading, Hardcover by Lai, Hongbo, ISBN 9811621446, ISBN-13 9789811621444, Like New Used, Free shipping in the US This book focuses on the development and trends of Chinese local luxury industry in the era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, th concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

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End Time: 2025-01-16T18:36:21.000Z

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Book Title: Chinese Local New Luxury Brands in a Digitally Empowered Era : Cultivation, Transformation and Upgrading

Number of Pages: Xviii, 153 Pages

Language: English

Publisher: Springer

Publication Year: 2021

Topic: Marketing / General, Globalization, International / General

Illustrator: Yes

Genre: Business & Economics

Item Weight: 16 Oz

Author: Hongbo Lai

Item Length: 9.3 in

Item Width: 6.1 in

Format: Hardcover