Description: Further DetailsTitle: The Trademark ParadoxCondition: NewSubtitle: Trademarks and Their Conflicting Legal and Commercial BoundariesEAN: 9783631656433ISBN: 9783631656433Publisher: Peter Lang AGFormat: HardbackRelease Date: 02/25/2015Description: Trademarks play a fundamental role in our everyday lives as consumers, helping us to quickly choose the products we like and avoid those that we don’t. Trademarks are also essential elements in a competitive market, allowing companies to build brand loyalty without fear of free-riding by competitors. Trademark laws thus diminish customer confusion, make «communication» between seller and buyer simple, and prevent unfairness. However, expanding legal protection, coupled with commercial «bullying», have served to restrict, rather than promote, competition. The paradox lies in how we have dealt with the conflict: in our quest to promote competition, we have failed to adequately balance private interests (e.g., protection of business goodwill) with public interests (ensuring a robust, competitive market without restraints on trade). This book examines trademarks’ conflicting legal and commercial boundaries. It concludes by suggesting principles and guidelines to help resolve the imbalance.Language: EnglishCountry/Region of Manufacture: CHItem Height: 210mmItem Length: 148mmItem Weight: 690gAuthor: Catherine ManleyGenre: Law & PoliticsBook Series: Schriften zum Medien-, Urheber- und WirtschaftsrechtTopic: Language & Reference, Business & FinanceRelease Year: 2015 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Trademark Paradox
Title: The Trademark Paradox
Subtitle: Trademarks and Their Conflicting Legal and Commercial Boundaries
EAN: 9783631656433
ISBN: 9783631656433
Release Date: 02/25/2015
Release Year: 2015
Country/Region of Manufacture: CH
Item Height: 210mm
Genre: Law & Politics
Topic: Business & Finance
Number of Pages: 466 Pages
Publication Name: Trademark Paradox : Trademarks and Their Conflicting Legal and Commercial Boundaries
Language: English
Publisher: Lang Gmbh, Internationaler Verlag Der Wissenschaften, Peter
Publication Year: 2015
Subject: Commercial / General, Communication Studies, Education, Intellectual Property / Trademark, General
Features: New Edition
Type: Textbook
Item Weight: 24.7 Oz
Author: Catherine Manley
Item Length: 8.3 in
Subject Area: Law, Language Arts & Disciplines, Business & Economics
Series: Schriften Zum Medien-, Urheber- Und Wirtschaftsrecht Ser.
Item Width: 5.8 in
Format: Hardcover
