Catalyst: How to Change Anyone's Mind by Berger (English) Paperback Book

Description: Catalyst by Berger Estimated delivery 3-12 business days Format Paperback Condition Brand New Description "From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyones mind"-- Publisher Description "Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyones mind. Everyone has something they want to change. Marketers want to change their customers minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know its not about pushing harder, or providing more information, its about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someones mind?" they ask a different question: "Why havent they changed already? Whats stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. Youll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether youre trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst. Author Biography Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Hes a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazines "Year in Ideas." Details ISBN 1982108649 ISBN-13 9781982108649 Title Catalyst Author Berger Format Paperback Year 2022 Pages 288 Publisher Simon & Schuster GE_Item_ID:134344202; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 20.51 USD

Location: Fairfield, Ohio

End Time: 2024-12-13T06:06:53.000Z

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