Brand Psychology : The Art and Science of Building Strong Brands, Hardcover b...

Description: Brand Psychology : The Art and Science of Building Strong Brands, Hardcover by Busche, Laura, ., ISBN 1032373768, ISBN-13 9781032373768, Brand New, Free shipping in the US Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Price: 166.86 USD

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End Time: 2025-01-13T00:45:23.000Z

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Book Title: Brand Psychology : the Art and Science of Building Strong Brands

Number of Pages: 352 Pages

Language: English

Publisher: Routledge, Chapman & Hall, Incorporated

Topic: Consumer Behavior, International / Marketing, Commerce, Advertising & Promotion

Publication Year: 2023

Illustrator: Yes

Genre: Business & Economics

Author: Laura Busche

Item Length: 9.2 in

Item Width: 6.1 in

Format: Hardcover