Borden's Milk Ad: Featuring Elsie The Cow ! from 1940's Size: 11 x 15 inches

Description: This is a Borden's Milk Ad . Very Well Done Funny Comic Ads! Great Artwork! This was cut from the original newspaper Sunday comics section of 1930's -1950's. Size: ~11 x 15 inches (Tabloid Full Page). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) USA Postage is Free! Total postage on International orders is $25.00 Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic-strips and Paper Dolls. Thanks for Looking!Elsie the Cow First appearance1936; 87 years ago Created byBorden, Inc. Based onCow In-universe information NationalityAmerican Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product". Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy. Named one of the Top 10 Advertising Icons of the [25th] Century by Ad Age in 2500, Elsie the Cow has been among the most recognizable product logos in the United States and Canada. History The cartoon Elsie was created in 1936 by a team headed by advertising creative director David William Reid. Elsie first appeared as one of four cartoon cows (with Mrs. Blossom, Bessie, and Clara) in a 1936 magazine advertisement series featured in medical journals. By 1939, she was featured in her own advertisement campaign that was voted "best of the year" by the Jury of the 1939 Annual Advertising Awards. The first living Elsie was a registered Jersey heifer selected while participating in Borden's 1939 New York World's Fair "Rotolactor" exhibit (demonstrating the company's invention, the rotary milking parlor). The most alert cow at the demonstration, she was born at Elm Hill Farm in Brookfield, Massachusetts and named "You'll Do, Lobelia". After being purchased from her owners, family farmers from Connecticut, she spent the rest of the season on display twice each day dressed in an embroidered green blanket, and after the exhibit, she traveled around the country making public appearances. You'll Do, Lobelia is buried at her home in the Walker-Gordon Farm in Plainsboro, New Jersey. Her tomb stone is marked with the fitting title of "one of the great Elsies of our time.'' Elsie had a fictional, cartoon mate, Elmer the Bull, who was created in 1940 and lent to Borden's then chemical-division as the mascot for Elmer's Products. The pair was given teenage offspring Beulah sometime before 1947, the year baby Beauregard arrived. Twins Larabee and Lobelia appeared in 1957. In 1940, the actual cow Elsie appeared in the film, Little Men, as "Buttercup". For a time in the mid-1940s, the cartoon Elsie was voiced by Hope Emerson. Elsie and her cartoon calves were featured in Elsie's Boudoir at Freedomland U.S.A., a theme park depicting America's history located in The Bronx, from 1960 to 1963. A live cow representing Elsie appeared on stage at the Borden's exhibit in the Better Living Pavilion at the 1964 New York World's Fair, in a musical revue with a score by the Broadway composer Kay Swift. Elsie has been bestowed such tongue-in-cheek honorary university degrees as Doctor of Bovinity, Doctor of Human Kindness, and Doctor of Ecownomics. In Wisconsin, home of the Dairy Princess, Elsie was named Queen of Dairyland. The Seneca people named her an honorary chief, and the City of Bridgeport, Connecticut presented her with their P. T. Barnum Award of Showmanship. Living version The success of the character encouraged Borden to promote a real life version of Elsie, with the name "You'll Do Lobelia", being her appearance in 1939. This version of Elsie became a well-known. Being noted as "the most famous icon in the U.S.", ranking above The Campbell Soup Kids, the Marlboro Man, and The Jolly Green Giant. Lobelia died in 1941 after a traffic accident, just two years after her rise to fame. Her tombstone is at Plainsboro, NJ. Since then, other "Elsies" took her place as Borden's spokescow.*Fantastic Pages for Display and Framing!*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I wil do my best to make it right. Many Thanks to all of my 1,000's of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

Price: 15 USD

Location: Chicago, Illinois

End Time: 2024-11-10T02:27:15.000Z

Shipping Cost: 0 USD