Description: YOU HAVE LESS THAN 10 SECONDS TO DRAW SOMEONE INTO YOUR BOOTH!Only when they enter and LINGER, do you have a chance of selling them something…what are you NOT doing to draw them in? What can you do better? "400 Tips for Antique Dealers" Helps you make that 10 seconds count! This book is about DOING THIS BUSINESS IN THIS ECONOMY. The author says, "You can always buy more 'stock' -- but what methods are you using that are actually 'hurting' you? This book helps you see what you are doing that hurts you, the superlative methods needed TODAY. What can you do to sell more, better, get top dollar?" Read some of the 5 Star Reviews:"I thought this book is so valuable, I bought 100 copies and gave them to every dealer in the antique mall I own/manage. I couldn't sleep for 2 nights because I was so excited about all the tips that the author offered in it. A fantastic book!""As a dealer who really didn't think I could learn anything new that might help me make money, I'm happy to say I did! Got great tips, some things I did know but had pushed to the back of my mind and needed to be brought back front and center.""I never could have imagined how much psychology and actual engineering is required to both create an "enticing" display and effectively SELL one's offerings... Here's a book, (actually a template), that would surely benefit anyone wishing to hone their retail sales skills....Truly an absorbing read!""Not only very informative, and inspiring, it covers little things that get forgotten so easily like attitude toward potential customers, booth layout, vehicle parking, etc. I could write more and more but if you can get a copy it will repay you many times over.""Through these 400 tips, (the author) has shared her expert knowledge, even giving safety tips that I found very valuable. She pointed out how naive we can be, unknowingly setting ourselves up for theft. This jewel of a book is well worth the price!""Her writing is excellent, easy to follow and is sprinkled with a generous dose of humor. I would recommend this book to anyone in the antique business and anyone who gets involved with any form of booth displays for any profession. If only one or two tips are gained, and implemented, it is well worth the purchase.""I'm reading the book for the second time, it's on my bedside table. It inspires me. So many aspects to this business -- such a broad skill set is needed, most of which do not come naturally. Having this book has honed my skills and I'm selling better and smarter."This terrific new book will enlighten and engage you. The handbook covers all aspects of being an antique dealer. (see Chapters below) You'll be amazed at what you gain from reading each page! More than just tips, it's a philosophical and insightful look at marketing antiques...the ins and outs, ups and downs, dos and don't even thinks. Designed for the few new dealers yes, -- but more precisely, those who have decades of experience dealing in antiques, this book presents useful tricks and tactics, gleaned from the BEST MINDS IN THE BUSINESS coast to coast, and helps one perform all aspects of this trade BETTER--especially pertinent in the sagging economy. Know-how and superlative methods are more important than ever. The author offers her most valuable information gathered over nearly 3 decades of experience buying and selling antiques. Presented in her upbeat and positive approach to the antique world, chapters such as Ethics and Policy Safety and Theft IssuesBasics Displays That Draw Them InTravel Tips Buying and SellingAttitude inspire you to raise your bar to the next level and beyond. Subjects like Promotion, Specialization (how to, how NOT to)appropriate Music, (everyone is doing it wrong!)and even how to best utilize your booth space are examined, along with essential advice in chapters for Show Promoters and Antique Shop Managers alike. Also included are Anecdotes from the author's adventures doing antique shows from coast to coast. Don't just whine about the way things are. Don't just continue doing things as you have always done -- analyze what you are doing and see how to improve your tactics, your display, your attitude! If what you have been doing is no longer working, maybe it's not just the slump in the economy -- maybe it's YOU. You can make several improvements in the way you do your business and maybe snag some more business! If you raise the bar on your own methods and adapt new, better methods, you can be smiling at the end of the show...even when other dealers are grousing. "I want our business to survive and thrive," says the author. "We can't just keep doing what we've always done. We all need to raise our bar to another level. The market has seen so many changes. Most of us are ma and pa entrepreneurs (with no marketing or business training) who don't even know how much they need a handbook like this. We want to keep our customer base satisfied -- and yet insatiable. And also help draw the twenty- and thirty-somethings into our market. If we all do our very best to provide the kind of upbeat environment that engages people and shows them antiques are not only fascinating, but fun, we'll be able to ride through the doldrums of the economy. This book is designed to help dealers do that, improving their bottom line in the process." BOOK IS BRAND NEW, AND OFFERED FOR A 1.00 OFF THE COVER PRICE.
Price: 18 USD
Location: Chicago, Illinois
End Time: 2024-12-26T03:40:58.000Z
Shipping Cost: 3 USD
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All returns accepted: ReturnsNotAccepted
Book Title: 400 Tips for Antique Dealers
Narrative Type: Nonfiction
Original Language: English
Publisher: Peacock Publishing
Intended Audience: Adults
Edition: First Edition
Subject: A Comprehensive Handbook
Publication Year: 2012
Type: Tips for better success
Format: Paperback
Language: English
Special Attributes: 1st Edition
Author: Jo Addie
Features: 1st Edition
Genre: How to
Country/Region of Manufacture: United States
Topic: Business Ethics