Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Big Data Analytics: Applications In Business And MarketingISBN13:9781032007885ISBN10:1032007885Author:Chaudhary, Kiran (Author), Alam, Mansaf (Author)Description:Big Data Analytics: Applications In Business And Marketing Explores The Concepts And Applications Related To Marketing And Business As Well As Future Research Directions It Also Examines How This Emerging Field Could Be Extended To Performance Management And Decision-Making Investment In Business And Marketing Analytics Can Create Value Through Proper Allocation Of Resources And Resource Orchestration Process The Use Of Data Analytics Tools Can Be Used To Diagnose And Improve Performance The Book Is Divided Into Five Parts The First Part Introduces Data Science, Big Data, And Data Analytics The Second Part Focuses On Applications Of Business Analytics Including: Big Data Analytics And Algorithm Market Basket Analysis Anticipating Consumer Purchase Behavior Variation In Shopping Patterns Big Data Analytics For Market Intelligence The Third Part Looks At Business Intelligence And Features An Evaluation Study Of Churn Prediction Models For Business Intelligence Part Iv Examines Analytics For Marketing Decision-Making And The Roles Of Big Data Analytics For Market Intelligence And Of Consumer Behavior The Book Concludes With Digital Marketing, Marketing By Consumer Analytics, Web Analytics For Digital Marketing, And Smart Retailing This Book Covers The Concepts, Applications And Research Trends Of Marketing And Business Analytics With The Aim Of Helping Organizations Increase Profitability By Improving Decision-Making Through Data Analytics Binding:Hardcover, HardcoverPublisher:Auerbach PublicationsPublication Date:2022-01-19Weight:0 lbsDimensions:Number of Pages:256Language:English
Price: 114.56 USD
Location: USA
End Time: 2024-11-22T00:34:41.000Z
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Book Title: Big Data Analytics
Author: Mansaf Alam, Kiran Chaudhary
Format: Hardcover
Language: English
Topic: Commerce
Publisher: CRC Press LLC
Publication Year: 2022
Genre: Business & Economics
