Description: Behavioral Finance : Psychology, Decision-Making, and Markets, Hardcover by Ackert, Lucy F.; Deaves, Richard, ISBN 0324661177, ISBN-13 9780324661170, Like New Used, Free shipping in the US Discover a structured, applied approach to behavioral finance with Ackert/Deaves BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text links finance theory and practice to human behavior with applications in every chapter. Th builds upon principles of finance, connecting content to psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, markets, and managers. Th clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how practitioners today can use behavioral finance to further their success.
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Book Title: Behavioral Finance : Psychology, Decision-Making, and Markets
Author: Ackert, Lucy F.; Deaves, Richard
Language: english
