Description: Basic Marketing: A Global-Managerial Approach by William D. Perreault Jr.; E. Jerome McCarthy; William D. Perreault Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less
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Location: Aurora, Illinois
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Binding: Hardcover
Publication Year: 2005
Weight: 4 lbs
Product Group: Book
IsTextBook: Yes
Edition: 15
Book Title: Basic Marketing
Language: English
Publisher: McGraw-Hill Companies, T.H.E.
Item Height: 1.3 in
Topic: Marketing / General
Features: Revised
Genre: Non-Classifiable, Business & Economics
Item Weight: 72.1 Oz
Item Length: 11.1 in
Author: Perreault
Item Width: 8.7 in
Book Series: Mcgraw-Hill/Irwin Series in Marketing
Format: Hardcover