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Book Title: B2B Brand Management
Publication Date: 2006-08-17
Pages: 357
Number of Pages: Xvi, 357 Pages
Publication Name: B2b Brand Management
Language: English
Publisher: Springer Berlin / Heidelberg
Item Height: 0.4 in
Subject: Consumer Guides, Marketing / General, Management
Publication Year: 2006
Type: Not Available
Item Weight: 54.7 Oz
Item Length: 9.3 in
Subject Area: Référence, Business & Economics
Author: Philip. Kotler, Waldemar Pfoertsch
Item Width: 6.1 in
Format: Hardcover