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Audiobook Competing Against Luck by Clayton M. Christensen, Taddy Hall

Description:   Audiobook Competing Against Luck by Clayton M. Christensen, Taddy Hall   Competing Against Luck The Story of Innovation and Customer Choice By: Clayton M. Christensen, Taddy Hall Narrated by: John Pruden Length: 7 hrs and 25 mins Categories: Business & Careers, Marketing & Sales https://samples.audible.com/bk/harp/005520/bk_harp_005520_sample.mp3 Publishers Summary The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim that understanding the customer is the crux of innovation is wrong. Customers dont buy products or services; they hire them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The Jobs to Be Done approach can be seen in some of the worlds most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes its about predicting new ones. Christensen contends that by understanding what causes customers to hire a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which theyll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensens provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world and, most importantly, how not to squander the insights it provides. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. ©2016 Clayton M. Christensen, Ridgway Harken Hal (P)2016 HarperCollins Publishers Shipping Shipping: The item will be shipped by Australia post with tracking. Delivery time: 5-7 working days nationally, and 14-20 business days internationally International Shipping Policy: International buyers are charged a flat shipping fee of $6.99 for the first item, with combined shipping offered at $3.99 for each additional item. Return & Refund Policy We guarantee our quality of the product we sell, including a replacement of a faulty CD.  We do not accept return if the buyer's change of mind or you think it's a book Special Requests We are unable to list all the titles, if you have anything in mind, please do not hesitate to contact us via Ebay messaging box. Compliance & Disclaimer Policies The listing comply with the Ebay's policy: All digital items must be shipped via physical medias, in form of CD/ DVD/ USB. The files have never been altered / modified in any shape or form, and in original contents. Disclaimer: This MP3 CDR is not from the publisher / in the retail box, sold as-is. Buyer assumes responsibility for compliance with copyright laws and potential quality differences.

Price: 9.5 AUD

Location: Sunbury

End Time: 2025-02-05T03:04:20.000Z

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Audiobook Competing Against Luck by Clayton M. Christensen, Taddy Hall

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Author: Clayton M. Christensen, Taddy Hall

Narrator: John Pruden

Run Time: 7 hrs and 25 mins

Format: MP3 CD

Intended Audience: Adults

Publisher: Viperion Corporation

Case Type: Cardboard Sleeve

Language: English

Type: Audiobook

Book Title: Competing Against Luck

Genre: Business, Economics & Industry

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