Description: About this Item The item is a book Paperback The Author Name is Antonia Wade The Title is Transforming the B2B Buyer Journey : Maximize brand value, improve conversion rates and build loyalty Condition New Other Comments Pages Count - 234. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Digital Marketing Product Description - Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166435365
Price: 51.19 USD
Location: US
End Time: 2025-01-10T18:54:37.000Z
Shipping Cost: 0 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Marketing / General
Brand: Kogan Page Ltd
Weight: 0.34
Style: NA
Title: Transforming the B2B Buyer Journey Maximize brand value improv
Release Title: Transforming the B2B Buyer Journey Maximize brand value improv
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Transforming the B2B Buyer Journey Maximize brand value impro
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Transforming the B2B Buyer Journey Maximize brand value impro
UPC: 9781398606807
EAN: 9781398606807
ISBN: 9781398606807
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 232 Pages
Publication Name: Transforming the B2b Buyer Journey : Increase Leads, Maximize Conversion Rates and Build Loyalty
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 0.5 in
Subject: Marketing / General, E-Commerce / Internet Marketing
Type: Textbook
Item Weight: 12.5 Oz
Item Length: 9.3 in
Author: Antonia Wade
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
