Aha Moments in Brand Management: Commonsense Insights to a Stronger, Healthier B

Description: Aha Moments in Brand Management by Larry Checco CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, its even more disturbing. These individuals hurt the organizations theyre supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mistakes. Youll discover proven ways to improve your organizations brand. Youll also learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why branding is the responsibility of every employee. The truth is that branding is not just about an attractive logo, marketing, or public relations. Its about managers making good decisions, and brand management starts with you. Step back and take an honest, introspective, and contemplative look at how management and an organizations brand are integrally related with a series of Aha Moments in Brand Management. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, its even more disturbing. These individuals hurt the organizations theyre supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mistakes. Youll discover proven ways to improve your organizations brand. Youll also learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why branding is the responsibility of every employee. The truth is that branding is not just about an attractive logo, marketing, or public relations. Its about managers making good decisions, and brand management starts with you. Step back and take an honest, introspective, and contemplative look at how management and an organizations brand are integrally related with a series of Aha Moments in Brand Management. Details ISBN142699768X Author Larry Checco Short Title AHA MOMENTS IN BRAND MGMT Publisher Trafford Publishing Language English ISBN-10 142699768X ISBN-13 9781426997686 Media Book Format Paperback Year 2011 Publication Date 2011-11-23 Imprint Trafford Publishing Subtitle Commonsense Insights to a Stronger, Healthier Brand Place of Publication Victoria Country of Publication Canada Illustrations black & white illustrations UK Release Date 2011-11-23 Pages 152 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:84447643;

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