Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 195

Description: Advertising Sin and Sickness by Pamela Pennock Documents three distinct periods in the history of national debate over the regulation of alcohol and tobacco marketing, tracing the fate of proposed federal policies and introducing their advocates and opponents. This book argues that the politics of alcohol and tobacco advertising reflect profound cultural ambivalence about consumerism. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method-targeting advertising.In Advertising Sin and Sickness, Pamela E. Pennock documents three distinct periods in the history of the national debate over the regulation of alcohol and tobacco marketing. Tracing the fate of proposed federal policies, she introduces their advocates and opponents, from politicians and religious leaders to scientists and businessmen. In the 1950s, the Womans Christian Temperance Union and other religious organizations joined hands in an effort to ban all alcohol advertising. They quickly found themselves at odds, however, with an increasingly urbane mainstream American culture. In the 1960s, moralists took backstage to consumer activists and scientific authorities in the campaign to control cigarette advertising and mandate labeling. Secular and scientific arguments came to dominate policy debates, and the controversy over alcohol marketing during the 1970s and 1980s highlighted the issues of substance abuse, public health, and consumer rights.The politics of alcohol and tobacco advertising, Pennock concludes, reflect profound cultural ambivalence about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulation of commercial speech. Today, the United States continues to face difficult questions about the proper role of the federal government when powerful industries market potentially harmful but undeniably popular products. Author Biography Pamela E. Pennock is Assistant Professor of History at the University of Michigan–Dearborn. Table of Contents Table of ContentsAcknowledgments Introduction: Health, Morality, and Free Speech Part One: The Failed Fight to Ban Alcohol Advertising, 1947–1958 1. Temperance and Mass Society 2. The Industries Regulatory Response 3. Legislative Battles: Politics and Rhetoric Part Two: The Battle to Regulate Cigarette Marketing, 1960s 4. Emergence of the Postwar Antismoking Movement 5. The Warning Label Debate 6. The Next Push: Restricting Advertising Part Three: The New Temperance Movement and Alcohol Marketing Restrictions, 1970s and 1980s 7. The Political, Legal, and Scientific Context of Regulation 8. Policy Contests: Warning Labels and Advertising Controls Conclusion: The Elusive Quest for Restraints Notes Selected Bibliography Index Review Meticulously researched. A splendid book that is sure to find interested audiences in many academic fields, as well as in activist circles. * Business History Review *The author quite rightly sees this history as an important element in the unfolding reaction to consumer culture in the United States and the uneasiness sometimes associated with the growth of marketing to children. -- James Gilbert, University of MarylandResearched in fascinating detail... a valuable and well-argued addition to the literature. * Addiction * Review Quote "The author quite rightly sees this history as an important element in the unfolding reaction to consumer culture in the United States and the uneasiness sometimes associated with the growth of marketing to children." Details ISBN0875806252 Short Title ADVERTISING SIN & SICKNESS Language English ISBN-10 0875806252 ISBN-13 9780875806259 Media Book Format Paperback Illustrations Yes Year 2009 Publication Date 2009-06-11 Imprint Northern Illinois University Press Place of Publication Dekalb, IL Country of Publication United States UK Release Date 2009-06-11 AU Release Date 2009-06-11 NZ Release Date 2009-06-11 US Release Date 2009-06-11 Author Pamela Pennock Pages 290 Publisher Cornell University Press Series NIU Series on Drugs and Alcohol Subtitle The Politics of Alcohol and Tobacco Marketing, 1950–1990 DEWEY 973.92 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159618769;

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