Description: This textbook is a valuable resource for students and professionals interested in the subject of advertising. It covers a range of topics including promotion, media planning, and other aspects of integrated marketing communications. The book is authored by Terence A. Shimp and J. Craig Andrews and was published by Cengage South-Western in 2017. It is a revised edition and has a total of 635 pages. The book measures 10.9 inches in length, 8.5 inches in width, and 1 inch in height. It weighs 49.6 ounces and is in trade paperback format. The book is written in English and is part of the Mindtap Course List Ser. series.
Price: 23.99 USD
Location: Russellville, Arkansas
End Time: 2024-12-19T02:19:18.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Subject: Advertising
Item Length: 10.9in
Item Height: 1in
Item Width: 8.5in
Author: Terence A. Shimp, J. Craig Andrews
Publication Name: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Format: Trade Paperback
Language: English
Features: Revised
Publisher: Cengage South-Western
Series: Mindtap Course List Ser.
Publication Year: 2017
Type: Textbook
Item Weight: 49.6 Oz
Number of Pages: 635 Pages
