Description: This vintage hardcover textbook titled "Advertising Procedure" by Otto Kleppner and Norman P. Govoni is a valuable addition to any marketing or advertising enthusiast's collection. With 8,631 pages and a publication year of 1979, this book is a comprehensive guide to advertising and promotion, suitable for beginners and professionals alike. The book covers a range of topics such as advertising campaign planning, media selection, creative strategy, and research methods. It is also written in English, making it accessible to a wider audience. This textbook is a must-have for anyone interested in the field of advertising and is sure to provide a wealth of knowledge and insights.
Price: 15.25 USD
Location: El Paso, Texas
End Time: 2025-02-04T22:04:04.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Series: N/A
Type: Textbook
Subject Area: Marketing, Advertising
Publication Name: Advertising Procedure
Educational Level: Adult & Further Education
Level: Beginner, Intermediate, Advanced, Business, Proficiency, Technical
Subject: Advertising
Publisher: Prentice Hall PTR
Edition: 7
Book Title: Advertising Procedure
Topic: Advertising & Promotion
Publication Year: 1979
Number of Pages: 8],631p.,[8]P. Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Otto Kleppner, Norman P. Govoni
Format: Hardcover
