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Publication Name: McGraw-Hill Education
Edition: 7
Book Title: Advertising Media Planning, Seventh Edition
Number of Pages: 496 Pages
Language: English
Publisher: Mcgraw-Hill Education
Topic: Marketing / General, Industries / Media & Communications, Advertising & Promotion
Publication Year: 2010
Item Height: 1.4 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 34.3 Oz
Item Length: 9.4 in
Author: Roger Baron, Jack Z. Sissors
Item Width: 7.6 in
Format: Hardcover
