Description: Advertising Creative : Strategy, Copy, and Design, Paperback by Altstiel, Tom; Grow, Jean M.; Augustine, Dan; Jenkins, Joanna L., ISBN 1071846655, ISBN-13 9781071846650, Like New Used, Free shipping in the US Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the age.
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Book Title: Advertising Creative : Strategy, Copy, and Design
Number of Pages: 384 Pages
Publication Name: Advertising Creative : Strategy, Copy, and Design
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2022
Subject: Communication Studies, Commerce, Advertising & Promotion
Item Weight: 29.1 Oz
Type: Textbook
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 11 in
Author: Joanna L. Jenkins, Jean M. Grow, Dan Augustine, Tom Altstiel
Item Width: 8 in
Format: Trade Paperback
