Advertising Concept Book 3e: Think Now, Design Later by Pete Barry (English) Pap

Description: Advertising Concept Book 3e by Pete Barry Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition Publisher Description In creative advertising, no amount of glossy presentation will improve a bad idea. Thats why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the books core lesson: that a great idea will last forever. Author Biography Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition. Details ISBN 0500292671 ISBN-13 9780500292679 Title Advertising Concept Book 3e Author Pete Barry Format Paperback Year 2019 Pages 296 Edition 3rd Publisher Thames & Hudson Ltd GE_Item_ID:98566641; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-01-14T03:10:57.000Z

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