Description: This textbook is a valuable resource for students and professionals interested in the subject area of business and economics. It provides a comprehensive guide to marketing communication plans, including advertising campaign strategies. The book is authored by Donald Parente and Kirsten Strausbaugh-Hutchinson, and published by Cengage South-Western in 2014. The trade paperback format has a length of 9.1 inches, a height of 0.6 inches, and a width of 6.4 inches. It weighs 19.2 ounces and contains 432 pages. The book is written in English and is revised edition. This textbook is categorized under "Books & Magazines", "Textbooks, Education & Reference", and "Textbooks".
Price: 22 USD
Location: Waco, Texas
End Time: 2024-10-24T23:06:50.000Z
Shipping Cost: 5.38 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Number of Pages: 432 Pages
Publication Name: Advertising Campaign Strategy : a Guide to Marketing Communication Plans
Language: English
Publisher: Cengage South-Western
Item Height: 0.6 in
Subject: Marketing / General, Advertising & Promotion
Publication Year: 2014
Features: Revised
Item Weight: 19.2 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Donald Parente, Kirsten Strausbaugh-Hutchinson
Item Length: 9.1 in
Item Width: 6.4 in
Format: Trade Paperback
