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Book Title: Advertising and Promotion: an Integrated Marketing Communications
Number of Pages: 896 Pages
Publication Name: Advertising and Promotion: an Integrated Marketing Communications Perspective
Language: English
Publisher: Mcgraw-Hill Education
Subject: Marketing / General, Advertising & Promotion
Item Height: 1.2 in
Publication Year: 2017
Type: Textbook
Item Weight: 64.9 Oz
Author: George E. Belch, Michael A. Belch
Item Length: 11.2 in
Subject Area: Business & Economics
Item Width: 9.1 in
Format: Hardcover
