Description: Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Editionby George E. Belch, Michael A. Belch Description: It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.Product ID: 0073404861-8-1
Price: 6.77 USD
Location: Philadelphia, Pennsylvania
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Book Title: Advertising and Promotion: An Integrated Marketing Communications
Number of Pages: 864 Pages
Publication Name: Advertising and Promotion : an Integrated Marketing Communications Perspective
Language: English
Publisher: McGraw-Hill Higher Education
Publication Year: 2011
Subject: Marketing / General, Advertising & Promotion
Item Height: 1.4 in
Item Weight: 67.8 Oz
Type: Textbook
Author: George E. Belch, Michael A. Belch
Subject Area: Business & Economics
Item Length: 11.6 in
Item Width: 8.3 in
Format: Hardcover