A Screenful of Sugar?: Prescription Drug Websites Investigated by Jon C. Schomme

Description: A Screenful of Sugar? by Jon C. Schommer, Lewis H. Glinert This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly? FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly? Author Biography Jon C. Schommer (PhD, the University of Wisconsin – Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services. Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information. Details ISBN1433125099 Author Lewis H. Glinert Publisher Peter Lang Publishing Inc Series Health Communication Year 2014 Edition 2nd ISBN-10 1433125099 ISBN-13 9781433125096 Format Hardcover Publication Date 2014-04-14 Imprint Peter Lang Publishing Inc Subtitle Prescription Drug Websites Investigated Country of Publication United States DEWEY 615.10688 Birth 1962 Pages 192 Short Title SCREENFUL OF SUGAR 2/E Language English Media Book Series Number 10 Illustrations Yes UK Release Date 2014-04-14 AU Release Date 2014-04-14 NZ Release Date 2014-04-14 US Release Date 2014-04-14 Edition Description New edition Alternative 9781433125089 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:130361570;

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