Description: Check out our other new and used items>>>>>HERE! (click me) FOR SALE:An awesome and rare stack of paperboard drink coasters 2013 DOS EQUIS "TRY A MICHELADA" DRINK COASTERS (100 COUNT) DETAILS:For Dos Equis and michelada fanatics!These awesome drink coasters are all about the michelada. Each Dos Equis paperboard beer coaster features a thirst-inducing image of a Dos Equis Ambar michelada and its tasty recipe along with a The Most Interesting Man In The World saying (Stay Thristy, my friends) on one side. The other side contains a keen quote regarding beer cocktails ("There are Times when Beer Deserves to Mingle.") and information regarding a creative contest Dos Equis offered. The Dos Equis contest offered a "trip of a lifetime!" for creating your own Dos Equis cocktail - what a fun idea! The coasters are a standard 4" by 4" size. The stack contains 100 coasters. The perfect practical accessory for any home bar, man cave (manspace), or game room! Makes a great gift for michelada lovers! A great, thoughtful, and unique gift for the Dos Equis fan and collector in your life, especially those who love them some michelada. CONDITION:Unused with storage wear. The coasters have never been used and are still shrink wrapped. Though still wrapped some coasters (mainly the last couple on each end) have acquired some edge and/or corner wear. The shrink wrap has some small tears in it and may have light dust and debris inside. Please see photos.*To ensure safe delivery all items are carefully packaged before shipping out.* THANK YOU FOR LOOKING. QUESTIONS? JUST ASK.*ALL PHOTOS AND TEXT ARE INTELLECTUAL PROPERTY OF SIDEWAYS STAIRS CO. ALL RIGHTS RESERVED.* "Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) (English: Cuauhtémoc Moctezuma Brewery) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International. The company operates brewing plants in Monterrey, Guadalajara, Toluca, Tecate, Orizaba, Navojoa and, beginning in 2017, Meoqui. The plants produce, among other brands, Dos Equis, Sol, Bohemia, Superior, Carta Blanca, Noche Buena, Indio, Casta and Tecate. It has an annual production of 3.09 Gl (gigalitres)....History The Moctezuma Brewery, near Orizaba. C. B. Waite, photographer The Cuauhtémoc brewery was founded in Monterrey in 1890 by José A. Muguerza, Francisco G. Sada Muguerza, Alberto Sada Muguerza, Isaac Garza Garza (brother in-law of Francisco and Alberto, married to their sister Consuelo Sada Muguerza), and Joseph M. Schnaider, with capital of 150,000 pesos, starting with the Carta Blanca brand. The Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the Chicago and Paris world fairs. The Cervecería Moctezuma was founded near Orizaba during the late Porfiriato by German brewer Wilhelm Hasse.[1] In 1909 Cervecería Cuauhtémoc started to expand vertically. To provide glass bottles, in 1909, Vidrios y Cristales de Monterrey, S.A., later Vidriera Monterrey, S.A. later Grupo Vitro, was founded. In order to produce boxes, bottle caps, and packaging materials, Fábricas de Cartón Monterrey was founded[citation needed] in 1900. In 1929, Malta, S.A. was established to produce malt for the brewery. The cardboard box department would eventually become Titán Company.[clarification needed] During the Mexican Revolution which began in 1910, its original founders supported Victoriano Huerta. As a consequence, his rival Venustiano Carranza seized the brewery, so the founders' families fled to Texas. They re-acquired the brewery through the intervention of U.S. and Russian diplomats. The Sociedad Cuauhtémoc was founded in 1918 to provide medical and educative services to the workers' families; the final objective was to provide a welfare system to avoid strikes. The working day was reduced from twelve to nine hours in 1907. By 1936 the holdings of the Garza, Calderón and Sada families and their associates were divided into two groups: the Cuauhtemoc (brewery) group and the Vidriera (glass) group. In that year the family's holdings were reorganized, creating Valores Industriales S.A. (VISA) as a holding company controlling the majority of shares of the firms formerly held by Cuauhtemoc, especially Cerveceria Cuauhtemoc and Famosa. During the 20th century, Cervecería Cuauhtémoc Moctezuma was headed by José Calderón Muguerza and the two Garza Sada brothers Eugenio Garza Sada (assassinated in 1973 in a kidnapping attempt by Mexican left-wing guerrillas) and Roberto Garza Sada. In 1943, company executive Eugenio Garza Sada with his brother and other prominent people founded the Monterrey Institute of Technology and Higher Education (ITESM), and in 1973, the Mexican Professional Baseball Hall of Fame was opened at the site of the company headquarters. After Eugenio Garza Sada's assassination, VISA, the Cerveceria Cuauthtemoc Moctezuma's holding, was split into two units: Visa and Grupo Industrial Alfa. Alfa received Hylsa and cash, while Visa retained the brewery business and its stake in the Banco de Londres and its affiliated institutions, and Eugenio Garza Lagüera, a son of Eugenio Garza Sada, was named CEO of Cerveceria Cuauhtemoc Moctezuma, and Bernardo Garza Sada a son of Roberto Garza Sada was named CEO of Alfa. When oil prices fell in 1981, Mexico's economic boom, financed with borrowed money, abruptly halted. Visa found itself more than $1 billion in debt the following year, and the federal government nationalized Banca Serfin—the nation's third-largest bank—in which Visa held a 77 percent stake. The nondeposit banks and associated financial companies in Grupo Financiero Serfin, not nationalized, were reorganized into a new financial-services group called Valores de Monterrey (Vamsa). Vamsa's life-insurance subsidiary, Seguros Monterrey, was the largest in Mexico. With the integration of the Moctezuma brewery in 1985, the Dos Equis, Superior, Sol, and Noche Buena brands were added to the Carta Blanca, Tecate, Bohemia and Indio brands. In 1988 Fomento Económico Mexicano, S.A. de C.V. was formed as the main subsidiary of Visa containing the beer and other companies. In 1994 FEMSA sold a 22 percent share of its beer business to John Labatt Ltd. of Canada and signed an agreement with Labatt to associate their respective companies in the United States. FEMSA became the successor of Visa in 1998. On 11 January 2010, the Dutch brewing company Heineken International announced it would acquire the beer activities of FEMSA, including Cuauhtémoc Moctezuma Brewery.[2] In 2017 Heineken Mexico (Cuauhtemoc Moctezuma) and Molson Coors signed a deal to import Cerveza Sol to areas in the US that Heineken didn’t already import Sol. This deal also allowed Heineken Mexico (Cuauhtemoc Moctezuma) to import Molson Coors Miller and Coors brands to Mexico, a deal similar to Molson Coors importing Heineken France's Killian's to the US.[3] Breweries Cuauhtémoc Moctezuma The company operates plants in Monterrey, Tecate, Navojoa, Guadalajara, Toluca, Orizaba and for 2012 one in Chihuahua. The company has an annual production of 3.09 gigalitres (26,330,000 US beer barrels; 18,880,000 imperial barrels).[citation needed] Beers This section contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (September 2020) (Learn how and when to remove this template message) The company produces a range of pale and dark lagers, some of which are available only in Mexico. Carta Blanca Not to be confused with Carta Clara. "Carta Blanca" redirects here. For the TV programme, see Carta blanca. The brewery's original premium beer. Carta Blanca takes its name from the French "carte blanche". Sol Loading a truck of Sol Beer in Campeche Introduced in the 1890s, originally called El Sol. Sol is for sale in four sizes in Mexico: 500 ml (16.91 U.S. fl oz; 17.60 imp fl oz), 355 ml (12.00 U.S. fl oz; 12.49 imp fl oz)-not refundable aluminium can, 325 ml (10.99 U.S. fl oz; 11.44 imp fl oz) bottles and 940 ml (31.79 U.S. fl oz; 33.08 imp fl oz), this last is known as a Caguama (English: Sea turtle). New variations from Cerveza Sol include: Sol Brava (a dark beer in a light dark bottle), Sol Light, Sol Sal y Limón (Sol with lime and salt) Sol Clamato (Beer mixed with Clamato) and Sol Cero (non-alcohol beer). Indio Indio beer has six sizes:[4] Aluminium can 325 ml (10.99 U.S. fl oz; 11.44 imp fl oz), 355 ml (12.00 U.S. fl oz; 12.49 imp fl oz)-not refundable and 325 ml (10.99 U.S. fl oz; 11.44 imp fl oz) bottles plus a refundable and not-refundable 0.5-litre (1.1 US pt; 0.88 imp pt) bottle, a refundable 1.00-litre (1.06 US qt; 0.88 imp qt) bottle and a 1.25-litre (1.32 US qt; 1.10 imp qt) refundable bottle.[5][6] Bohemia Bohemia 4.9% alc. takes its name from the Czech region. It is pale pilsner, although recently a new dark Vienna beer has been launched as Bohemia Obscura (See Image Gallery below). In addition, Cuauhtémoc Moctezuma has added a craft-style wheat beer to the line – "Bohemia Weizen" a German Kristallweizen was released in summer 2011.[7] Dos Equis Dos Equis (Spanish pronunciation: [ˈdos ekis]) is a lager that was originally brewed by a German-born Mexican brewer. The brand was named Siglo XX ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numeral for 20 ("XX"), thus "Dos Equis" which is Spanish for "two Xs". The main brand Dos Equis XX Special Lager is a 4.45% abv pale lager sold in green bottles.[8] Dos Equis XX Amber (in Mexico, El Presidente)[citation needed] is a 4.7% Vienna-style amber lager sold in brown bottles,[9] and was first exported to the United States in 1973.[10] In November 2020, Dos Equis Lager Salt & Lime was introduced into limited markets (Texas, New Mexico, Arizona, California, Oklahoma, Florida, Louisiana, and Hawaii)[11] in 24 oz. cans, with 12 oz. six-packs available beginning in Spring 2021.[12] Dos Equis XX Mexican Pale Ale (MPA)[13] is a 5.5% traditional pale ale with a Mexican twist, released in late 2018 on draught to various restaurants and bars across the United States.[14] As of February 2019 it could be purchased as a six pack of 12.00 US fl oz (12.49 imp fl oz; 355 ml) bottles or a twelve pack of 12.00 US fl oz (12.49 imp fl oz; 355 ml) cans. Packaging Refresh happened in August 2020,[15] with increased focus on the XX symbol and the brand's colours.[16] Tecate Cuauhtémoc Moctezuma Tecate and Tecate Light are popular pale lagers named after the city of Tecate, Baja California, where they were first produced in 1943. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red and blue aluminium cans and in twist-top bottles. Tecate Light was launched in 1992 by Héctor Emilio Ayala, who was the project manager. In 2013 Tecate Titanium, containing a greater amount of alcohol was launched as a new product of the company. In 2019, Tecate Titanium, which contains 7.5% ABV, became available in a 24 oz. can.[17] The goal for the US market is 189,000 cases.[18] The campaign, "We Are Bold", targets males, specifically Hispanic C-store shoppers, according to Tecate Brand Director, Belen Pamukoff.[19] In 2017, Heineken announced that Tecate would be exported worldwide.[20] Other beers Heineken Amstel Affligem Kloster Canijilla Lagunitas Strongbow Ladron de Manzanas Miller Coors Moctezuma Noche Buena: Its name comes from the Spanish name of the poinsettia flower, commonly attached to the Christmas festivities. It is a bock styled seasonally brewed beer, usually sold from early October to late December. Sito de Kaiser Casta Superior Once the flagship beer of the brewery. Its marketing slogan was "La Rubia que todos quieren" ("The blonde that everyone loves"). Advertising Dos Equis In 2007, Dos Equis inaugurated its "The Most Interesting Man in the World" advertising campaign. The advertisements feature a bearded, debonair older gentleman (portrayed by actor Jonathan Goldsmith)[21] with Frontline narrator Will Lyman conducting voiceovers. As Ottmar Liebert's "Barcelona Nights" plays in the background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger. The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap; shooting a pool trick shot before an audience; catching a marlin while cavorting in a Hemingway-esque scene with a young woman; winning an arm-wrestling match in a South American setting; surfing the killer wave; and bench pressing two young women in a casino setting, each woman being seated in a chair. In the commercial he says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with the sign-off: "Stay thirsty, my friends."[10] After nearly a decade of being the mascot for the beer, the character was sent on a one-way trip to Mars in a commercial. From September 2016, "The Most Interesting Man in the World" is a French actor named Augustin Legrand.[22] The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante".[23] Tecate Tecate beer has begun advertising heavily in the United States; initially in the Spanish-language media and more recently in the English-language media. Their tag lines are "Con Carácter" ("With Character") and "It's not beer, it's cerveza".[24][25] Tecate was the primary sponsor of Mexican race driver Adrián Fernández during his career in CART in the 1990s and early 2000s.[26] In the mid 2000s, Tecate became a major sponsor in boxing. It partnered with Golden Boy Promotions in 2006, then switched to Top Rank, then to Golden Boy in 2016, sponsoring TV Azteca and Solo boxeo shows, and signing world champions Manny Pacquiao and Canelo Álvarez. In 2009, Tecate Light launched a television ad campaign targeted at the Mexican-American community, which features boxer Oscar de La Hoya and wrestler Rey Mysterio Jr.[27] Also in 2009, Tecate announced a sponsorship agreement with ESPN sports.[28] In the 2007 movie Hellboy II: The Golden Army, Hellboy is shown drinking Tecate Light with Abraham Sapien and in a locker room with Krauss. In the 2014 movie That Awkward Moment, with actors Zac Efron and Miles Teller, Efron's character is shown drinking Tecate with his friends in their New York apartment. In 2015 a series of ads were recorded with the action actor Sylvester Stallone in his role of Rocky Balboa, in this campaign Rocky appears saying the phrase "Te hace falta ver más box" (In English You need to watch more boxing) in which he gives a cold stare to some men that are not acting so "manly" (e.g. listening to pop music or putting on too many clothes for cold weather). In the end Stallone says that "Somos box" ("We are box") while retired boxers are shown and "Eye of the tiger" from Survivor) is played. In Mexico the word is changed to Bax, as Stallone uses the American English pronunciation for the sport. At the end of the commercial, Rocky looks moved by the progress of the people he helped only to receive a cold stare from Stallone himself. Stallone later led another Mexican ad campaign with soccer players and even his rival from Rocky IV, Dolph Lundgren, to help some Mexican fans to support the National Team in the World Cup 2018. Tecate signed Mexican boxer Canelo Álvarez in 2016. During the 2016 presidential election campaign, Tecate ran a television ad mocking Donald Trump's proposal to build a wall between the United States and Mexico. The "Tecate Beer Wall" is "a wall that brings us together, and it's going to be huge. You're welcome, America".[29] In February 2020, the new campaign, "Mexico Is In Us" was launched.[30] While the brand is moving away from "macho marketing" campaigns,[31][32] it remains unapologetically, a Mexican-American beer.[33] Football teams sponsored Liga MX C.F. Monterrey (Tecate) Chivas de Guadalajara (Tecate) Cruz Azul (Tecate) UANL Tigres (Tecate) CD Veracruz (Tecate) Ascenso MX Mérida F.C. (Sol) Zacatepec (Tecate) FC Juarez (Tecate) Image gallery Noche Buena beer, showing the Noche Buena (Poinsettia) and a volume of 355 ml (12.0 U.S. fl oz; 12.5 imp fl oz) on the label. Dos Equis (XX) Bohemia beer Michelada and Cerveza Indio" (wikipedia.org) "Heineken N.V. (Dutch pronunciation: [ˈɦɛinəkə(n)]) is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.[6] With an annual beer production of 241300000 hectolitres in 2019, and global revenues of 23.894 billion euro in 2019,[7] Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world.[8] Heineken's Dutch breweries are located in Zoeterwoude, 's-Hertogenbosch and Wijlre. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience. Since the merger between the two largest brewing empires in the world, Anheuser-Busch InBev and SABMiller, in October 2016, Heineken has been the second-largest brewer in the world....History Corporate logo used until 2011 Interior of the former Heineken brewery in Amsterdam, which is now the museum Heineken Experience Exterior of the former Heineken brewery in Amsterdam on Stadhouderskade and Ferdinand Bolstraat Gerard Adriaan Heineken The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1869 Heineken switched to the use of bottom-fermenting yeast. In 1873 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij (HBM), and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. Henry Pierre Heineken The founder's son, Henry Pierre Heineken [nl], managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. After World War I, the company focused more and more on exports. Three days after Prohibition ended in the United States, the first Heineken shipment landed in New York. From that day on, Heineken has remained one of the most successful imported beer brands in the United States. Alfred Henry Heineken Heineken brewery in Zoeterwoude, Netherlands Henry Pierre's son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and in 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken's continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002. During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II, many small breweries were bought or closed. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch. Present With the part acquisition of Scottish and Newcastle in 2007/2008 Heineken became the third-largest brewer based on revenues, behind the Belgian-Brazilian AB InBev and the British-South African SAB. Since the merger between Anheuser-Busch InBev and SABMiller in October 2016, Heineken has been the second largest brewer in the world.[10] On 12 January 2010, Heineken International successfully bought the brewery division of Mexican giant FEMSA, and also merged with the company, expanding its reach throughout Latin America. The company will sell its products there through FEMSA, which is the largest bottler and brewery in all of Latin America, and maker of such brands as Dos Equis XX, Bohemia and Sol. FEMSA now owns 20% of Heineken N.V. after the early 2010 all-stock deal, becoming its largest single shareholder after the Dutch families (Heineken family and Hoyer family) who owns 25.83% and public shareholders owning 54.17%.[11] The FEMSA acquisition is expected to keep Heineken in its strong position by growing its market share in the Latin American markets. FEMSA has a massive distribution network and owns Mexico's largest convenience store chain OXXO, which has thousands of locations throughout the country. In September 2014, it was announced that Heineken would sell its Mexican packaging business Empaque to Crown for around $1.23 billion.[12] Also during that month, Heineken revealed it was in talks to sell its Czech operations to Molson Coors.[13] On 10 September 2015, Heineken International announced it would acquire a 50% stake in Lagunitas Brewing Company of Petaluma, California as part of an effort to allow Lagunitas to expand its operations globally. As part of the deal Lagunitas will no longer be considered a craft brewer as the Heineken stake is greater than 25%.[14] In January 2017, Heineken announced it was in negotiations to buy the Kirin Company's 12 breweries in Brazil.[9] The following month, Heineken closed the deal and bought Brasil Kirin for US$700 million.[15] After previously acquiring 50% of Lagunitas Brewing Company, Heineken announced, on 4 May 2017, it would be purchasing the remaining 50%—making it the sole owner of Lagunitas.[16] In June 2018, Heineken named Maggie Timoney as the CEO of Heineken USA, making her the first woman to become the CEO of a major United States beer supplier.[17] In 2018, Heineken signed an agreement with China Resources Enterprises to purchase a 40% stake into the company.[18] Global structure Heineken organises the company into five territories which are then divided into regional operations.[19] The regions are: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific. These territories contain 115 brewing plants in more than 65 countries,[20] brewing local brands in addition to the Heineken brand. Executive team The executive team of the company consists of the following people:[21] Dolf van den Brink, Chairman Executive Board/CEO Laurence Debroux, Member Executive Board/CFO Marc Busain, President Americas Jacco van der Linden, President Asia Pacific Chris Van Steenbergen, Chief Human Resources Officer Marc Gross, Chief Supply Chain Officer Jan Derck van Karnebeek, Chief Commercial Officer Roland Pirmez, President Africa, Middle East and Eastern Europe Blanca Juti, Chief Corporate Relations Officer Stefan Orlowski, President Europe Brewing plants Heineken's brewing plants have been designed and engineered in 4 main parts of the world.[22] Africa and the Middle East Heineken has 17 operating companies in Africa and the Middle East.[23] These include: Brasseries du Maroc, Morocco Al Ahram Beverages Company, Egypt Amstel Brewery, Jordan Harar Brewery, Ethiopia Bralirwa, Rwanda Brarudi, Burundi Brasserie Almaza, Lebanon Brasseries de Bourbon, Réunion Bralima, Democratic Republic of the Congo Consolidated Breweries, Nigeria Groupe Castel Algérie, Algeria Nigerian Breweries, Nigeria Société nouvelles des Brasseries SONOBRA, Tunisia Sierra Leone Brewery Limited, Sierra Leone Sedibeng Brewery, South Africa Tango Brewery, Algeria Asia Pacific Heineken Brewery in Surabaya, Indonesia (at the time under colonial occupation as the so-called Dutch East Indies) Breweries in Asia Pacific:[23] Cambodia Brewery Ltd (CBL) in Cambodia Shanghai Asia Pacific Brewery in China Hainan Asia Pacific Brewery Company Ltd in China Guangzhou Asia Pacific Brewery in China (under construction) Multi Bintang Indonesia in Indonesia Lao Asia Pacific Brewery in Lao Sungai Way Brewery in Malaysia DB Breweries in New Zealand South Pacific Brewery Ltd (SPB) in Papua New Guinea Asia Pacific Breweries in Singapore Asia Pacific Brewery Lanka Limited (APB Lanka) in Sri Lanka Thai Asia Pacific Brewery in Thailand Heineken Vietnam Brewery Co Ltd in Vietnam Heineken Hanoi Brewery Co Ltd in Vietnam United Breweries Ltd Bangalore in India Europe Heineken offices in Madrid, Spain Heineken advertisement on the face of a prominent building on O'Connell Street, Dublin, Ireland Breweries in Europe:[23] Brau Union Österreich in Austria Syabar Brewing Company in Belarus Alken-Maes in Belgium Zagorka Brewery in Bulgaria Karlovačka pivovara in Croatia Starobrno in Czechia Federation Breweries in Gateshead, England (closed 2010)[24] H. P. Bulmer in Hereford in England John Smith's in Tadcaster, England Royal Brewery in Manchester, England Heineken France : Brasserie de l'Espérance in Schiltigheim Brasserie Pelforth in Mons-en-Baroeul Brasserie de la Valentine in Marseille Brasserie Fischer in Schiltigheim (closed 2009) Brasserie Adelshoffen in Schiltigheim (closed 2000) Brasserie Mutzig in Mutzig (closed 1989) Athenian Brewery in Greece Heineken Hungária in Hungary Heineken Ireland at Lady's Well Brewery in Cork, Ireland Heineken marketed a beer called Beanntraí Bru (which translated from the Irish means "Bantry brewed", despite Bantry having no brewery). Heineken Italia in Italy Heineken Nederland in the Netherlands Żywiec Brewery in Poland Central de Cervejas in Portugal Heineken Romania in Romania Heineken Brewery LLC in Russia Heineken Srbija in Serbia Caledonian Brewery, Edinburgh, Scotland Heineken Slovensko in Slovakia Heineken España in Spain, with breweries in Seville, Valencia, Jaén and Madrid. Heineken Switzerland in Switzerland Calanda Bräu in Switzerland Pivovarna Lasko Union in Slovenia The Americas Breweries in the Americas:[23] Brasserie Nationale d'Haiti in Haiti Commonwealth Brewery in the Bahamas Cervejarias Kaiser in Brazil Desnoes & Geddes in Jamaica Cervecería Cuauhtémoc Moctezuma in Mexico Cervecerías Barú-Panama, S.A. in Panama Windward & Leeward Brewery in Saint Lucia Surinaamse Brouwerij in Suriname On 20 January 2017, Heineken NV and Kirin Holdings confirmed they were in negotiations for Heineken to acquire Kirin's beer operations in Brazil. Kirin had earlier bought assets in Brazil in 2011 with the local brewer Schincariol, which makes Nova Schin and Baden Baden.[25] Beer brands Main article: Heineken brands Heineken International owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. The two largest brands are Heineken and Amstel; though the portfolio includes Cruzcampo, Affligem, Żywiec, Starobrno, Tiger Beer, Zagorka, Red Stripe, and Birra Moretti. Heineken has added a cider blend named Jillz to their list of brands. Since mid-2007, Heineken has also taken ownership of former S&N International brands such as Strongbow and Bulmers Ciders and John Smith's and Newcastle Brown Ale.[26] Heinekin owns the Czech brand Dačický, which was brewed in Kutná Hora from 1573 until Heineken took ownership of it, and closed the brewery.[27] In 2010, Heineken bought Mexican brewery FEMSA Cerveza, including brands Tecate, Sol, Dos Equis, Indio and Kloster. Ownership Marketing Advertising Heineken's main advertising slogan in the UK was "Refreshes the parts other beers cannot reach",[29] some of which featured voice-over narration by Danish comedian/pianist Victor Borge. The British TV campaign ran for over 30 years – stopping in 2005.[30][31] From March 2011 they have been advertising using the song 'The Golden Age' by The Asteroids Galaxy Tour. After the success of The Entrance, a web advert (4M views in YouTube), Heineken launched The Date in May 2011.[32] In March 2017 in Amsterdam, Heineken opened a pop-up bakery for five days to promote the yeast used in its brewing. The bread was made by Mark Plaating and proceeds were donated to a local baking guild.[33] Sponsorships Rugby ball used in the Heineken Cup Heineken sponsors several sporting events. The Heineken Cup was an annual rugby union knock-out competition involving leading club, regional and provincial teams from the Six Nations: England, France, Scotland, Wales, Ireland, and Italy. Heineken was the title sponsor from the cup's inaugural tournament in 1995–96, until the tournament ceased in 2014 and was replaced by the Champions Cup. Heineken continued its sponsorship of European Club Rugby as the principle partner of the European Rugby Champions Cup to title sponsorship of the Champions Cup from 2018–19. They have been credited as the Founding Partner of European Rugby. A can of Heineken with a logo of the 2011 UEFA Champions League Final Heineken has been an integral partner of the UEFA Champions League since 2005, with a theme of "Enjoyed together around the world."[34] The Heineken Open is a tennis tournament on the ATP International Series played in Auckland, New Zealand. Heineken also sponsors the music events: the Heineken Open'er Festival, a contemporary music festival held in Poland; and, since 2004, the Oxegen music festival in Ireland. Heineken sponsors the Ballyheigue Summerfest in County Kerry, Ireland. In 2016, Heineken became the Official Beer of the Formula One World Championship after the Canadian Grand Prix.[35] During the knockout stage of the 2019–20 season, Heineken 0,0% became the official beer of the UEFA Europa League as the season resumed followed with the start of the 2020–21 season.[36] Holland Heineken House Since 1992 Heineken organises, together with NOC*NSF, the Dutch meeting place at all the Olympic Games, called the Holland Heineken House. Heineken Experience Inside the Heineken Experience The Heineken Experience is a museum about Heineken Pilsener and the Heineken brewery, based in the original brewery in Amsterdam. The original building was built in 1867, and was in use as a brewery until 1988.[37] In 1991, when part of the establishment was torn down, the Heineken Reception and Information Centre (Dutch: Heineken ontvangst- en informatiecentrum) was opened in the remaining building. In 2001 the name was changed to Heineken Experience.[38] The museum features "rides", interactive exhibits, and two bars. It also gives an insight into the company's history and brewing processes through the years. Visitors receive one small tasting glass and two full-sized glasses of Heineken beer to drink at the end of the tour, both paid for by the 21 euro entry fee." (wikipedia.org) "A michelada (Spanish pronunciation: [mitʃeˈlaða]) is a Mexican drink made with beer, lime juice, assorted sauces (often chili-based), spices, tomato juice, and chili peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of this beverage throughout Mexico.[1][2] A michelada A michelada made with Mexican lager beer, lime juice, Worcestershire sauce, celery salt, black pepper, hot sauce, and garnished with salt, cayenne pepper, and a lime wedge In Mexico City, the most common form is prepared with beer, lime, salt, and particular hot sauces or chile slices. There are several other optional ingredients, such as Maggi sauce, soy sauce, Tajín, Worcestershire sauce, chamoy powder, serrano peppers, or clamato....Origin There are two popular versions of the origin and etymology of the michelada. One involves a man named Michel Ésper at Club Deportivo Potosino in San Luis Potosí, Mexico. In the 1960s, Ésper began to ask for his beer with lime, salt, ice, and a straw, in a cup called "chabela", as if it were a beer lemonade (limonada).[8] Members of the club started asking for beer as "Michel's lemonade", with the name shortening over time to Michelada. As time went by, other sauces were added to the original recipe. Today, it contains the same ingredients as a chelada, but contains ice and chile powder on the rim.[9][10] Another etymology states that michelada is a portmanteau of mi chela helada. The word chela is a popular term for a beer in Mexico. When you ask for a chela, you are asking for a cold beer; therefore the phrase mi chela helada means "my ice cold beer".[9][11][12] Commercialization In the 2010s, major U.S. beer producers began marketing cervezas preparadas, illustrating the wide variety of recipes in the chelada/michelada category and acknowledging its popularity among the country's Latin American population, along with the increasing popularity of the drink outside of the Latin American population. In 2007, Miller Brewing Company began producing Miller Chill, a "Chelada-style light lager with a hint of salt and lime".[13][14] Anheuser-Busch makes Budweiser Chelada and Bud Light Chelada, a combination of lager, clamato, lime juice, and salt.[15][16] In 2012, Tecate began offering a michelada flavored with lime and spices.[17][18] In 2015, Cervecería Centro Americana, a Guatemalan Brewery, released a Michelada under the trade name Dorada Draft Michelada Chiltepe.[19] The beverage is spiced with chipotle peppers, the most widely used peppers in the region." (wikipedia.org) "The Most Interesting Man in the World was an advertising campaign for Dos Equis beer. The ads featured a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme. The campaign ended in 2018....History Augustin Legrand replaced Goldsmith in 2016 The advertisements first began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor Jonathan Goldsmith,[2] and Frontline narrator Will Lyman providing voiceovers. They were produced by the marketing firm Euro RSCG (now Havas Worldwide) for Cuauhtémoc Moctezuma Brewery.[3] Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled Fidel Castro" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line.[4] The character was inspired by his deceased sailing partner and friend Fernando Lamas.[5] In March 2016, Dos Equis announced Goldsmith's retirement from the role, with a commercial sending him on a one-way journey to Mars amid much acclaim, and the narration: "His only regret is not knowing what regret feels like".[6] In September, they introduced French actor Augustin Legrand as Goldsmith's replacement.[7] The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante".[8] Advertisements The Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage (mostly in black and white) of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone.[9] The precise settings are never revealed, but he performs feats such as freeing an angry bear from a painful-looking bear trap, shooting a pool trick shot before an audience (by shooting the cue ball out of the mouth of a man lying on the pool table), catching a marlin while cavorting in a Hemingway-esque scene with a beautiful young woman, winning an arm-wrestling match in a South American setting, surfing a killer wave, and bench pressing two young women, each seated in a chair, in a casino setting. The voiceovers themselves are intended to be both humorous and outrageous, and include humorous undertones such as his giving his own father "the talk", experiencing an awkward moment just to know how it felt, and finding the Fountain of Youth but not drinking from it, "because he wasn't thirsty". Other feats are more centered on his physical abilities and personality. These include his small talk changing foreign policies, parallel-parking a train, and slamming a revolving door. At the end of the advertisement, the most interesting man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. But when I do, I prefer Dos Equis." Each commercial ends with him stating the signature sign-off: "Stay thirsty, my friends."[10] There are secondary advertisements that are similar to the final part of the original advertisements. They feature the man sitting in a social setting, surrounded by beautiful young women, conveying a short opinion to the viewer on certain subjects, such as bar nuts, the two-party system, self-defense, trophy wives, and "bromance". He then finishes the advertisement by holding a Dos Equis beer and saying, "Stay thirsty, my friends." The advertisements featuring Legrand end with a slightly different sign-off: "Stay thirsty, mis amigos" (Spanish for "my friends"). Sales strategy and results The agency's rationale for the brand strategy was defined as: "He is a man rich in stories and experiences, much the way the audience hopes to be in the future. Rather than an embodiment of the brand, The Most Interesting Man is a voluntary brand spokesperson: he and Dos Equis share a point of view on life that it should be lived interestingly."[11] According to the company, U.S. sales increased each year between 2006–2010[12] and tripled in Canada in 2008, although exact figures were not provided. Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.[13] Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling Goldsmith that the man had asked his young son what he wanted to be when he grew up, and the son replied: "I want to be The Most Interesting Man In The World." He also said he had been approached on the street because of his role by such figures as Michael Jordan, Leonardo DiCaprio and Jennifer Lawrence, and he was invited to meet former US President Barack Obama on several occasions.[14] In popular culture The Most Interesting Man in the World has become an Internet meme,[15] with a picture of The Most Interesting Man accompanying the phrasal template "I don't always [X], but when I do, I [Y]".[16][17][18] On the September 22, 2012 airing of Saturday Night Live, guest host Joseph Gordon-Levitt played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with Jason Sudeikis appearing as his father in the second. Goldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for Stella Artois. The commercial was first aired on February 4, 2019 during Super Bowl LIII. Goldsmith also reprised the character in a series of commercials for Astral Tequila in 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying “this calls for Tequila”. His young assistant adds “the best tequila”. Goldsmith’s character then sets down the bottle of tequila and looks at the camera, saying “Astral… tequila,” elongating the word “tequila”." (wikipedia.org) "Breweriana refers to articles containing a brewery or brand name, such as beer cans, beer bottles, bottle openers, beer labels, tin signs, beer mats, beer trays, beer tap, wooden cases and neon signs. United States In the US, the National Association of Breweriana Advertising (NABA) was formed in 1972. NABA publishes The Breweriana Collector, a quarterly publication. The term Breweriana is also utilized by other collector Associations, including The East Coast Breweriana Association and the American Breweriana Association. The ABA National Brewery Museum & Research Library, at Potosi Brewing Company in Wisconsin, preserves the history of America's breweries with permanent and rotating displays of breweriana, from beer bottles and cans, glasses, coasters, advertising materials and other collectibles." (wikipedia.org) "A man cave[1] or manspace,[2] and less commonly a manland or mantuary is a male retreat[3] or sanctuary[4] in a home, such as a specially equipped garage,[5] spare bedroom,[4] media room,[6] den,[7] basement,[7][8] or tree house.[9] The term "man cave" is a metaphor describing a room where one or more male family members and optionally their friends are supposed to be able to do as they please, without fear of upsetting any female household members with their interior design choices.[10] Paula Aymer of Tufts University calls it the "last bastion of masculinity".[10] The first known published use of the phrase is from March 21, 1992, in the Toronto Star by Joanne Lovering: "With his cave of solitude secured against wife intrusion by cold floors, musty smells and a few strategic cobwebs, he will stay down there for hours nestled in very manly magazines and open boxes of tools. Let's call the basement, man cave." [11] The phrase gained traction with the 1993 publication of Men Are from Mars, Women Are from Venus by John Gray.[12] While a man's wife may have substantial authority over the rest of the house in terms of design and decoration, she often has no say in the look of a man's personal space.[10] Because, historically, the wife decided the decor of the home (due to the role of caring for the family and managing household affairs), a man cave is the only space where a man can express his creativity and sense of design....Purpose Man caves have multiple purposes: they are a place to be alone, to indulge in hobbies, and to hang out with male friends. It is, loosely, a male-only space to retreat to watch sports matches,[13][14] play video games,[15] or hang out with friends.[16] According to psychiatrist and author Scott Haltzman, it is important for a man to have a place to call his own, referring to a male area to which to retreat. Rules are relaxed; it is a place where other people's sensibilities about standards of cleanliness are not necessarily observed.[2] In a sense, for married men, it is a way to recreate some of the space and freedom of their pad, frat house, or college dorm room, where people could come and go as if they owned the place.[2] It is where a man doesn't have to be on his best behavior, where no women are around, and is supposed to be able to relax.[2] Writer and handyman Sam Martin explained: Men have had an identity problem since the women's movement. They have tried to figure out who they're supposed to be. For a while women wanted them to be more sensitive, so they were more sensitive. Then women wanted them to be more manly. One of the things I discovered is when men have their own manspace, what they put inside of it is really an expression of who they are. Manspace is about establishing an identity for a man. Our premise is that women have control of the look and the feel of the house and that left guys wanting more. Anybody who has a specific interest or hobby or work or collection is going to want a space to indulge that. — Sam Martin, in the Chicago Tribune, 2007[17] Martin thinks that any space in the house will do, even a lounge chair and a set of headphones, provided there's an agreement with one's wife or girlfriend that the space is under the control of the man.[17] The advantages of a self-contained room are that male-oriented design choices, such as tacky lamps and beer-can sculptures, are out of sight of women, but in a way that doesn't disturb female sensibilities since visitors generally don't visit the man cave.[17] Similar to a firehouse lounge room, but in the home.[18] Sociologist Tristan Bridges has interviewed American men and their partners about their man caves. He found that many men rarely used their man caves. One man Bridges interviewed said "I feel like some day guys from my neighbourhood will congregate here after work and we'll share a beer and chat." When Bridges asked about who these guys were, the man replied "I don't know". Bridges says that his research has turned partly into 'a story about men's loneliness.[19] Design According to several sources, the general architectural and design trend is for men to take traditionally male-only spaces, and enhance them with improvements and masculine aesthetic choices. Man caves can be equipped with accessories such as refrigerators,[5][20][21] vending machines,[6][20] putting greens, kegerators,[4] giant TVs,[4] musical instruments including gear such as microphone stands and amplifiers,[8][10] pool tables, boxing rings,[17] and entertainment centers. A man cave may also be fitted out with a bar and sports memorabilia such as trophies.[10][15] Fisherman for example can display their catches there.[22] In the book Where Men Hide which Publishers Weekly described as an affable but only “sometimes thought provoking” guide, author James Twitchell and photographer Ken Ross explore areas where men like to be alone.[23] According to Twitchell, some public male-only spaces, such as the barbershop, are declining, while other spaces are taking their places, and the author tries to show the attractions of the "grimy garage."[23] The book suggests that "men make their own spaces for good or ill", according to Publishers Weekly.[23] Twitchell focused on communal man cave spaces such as male-only groups in megachurches, possibly a modern-day replacement for declining attendance at male-only clubs such as Masonic lodges.[24] Twitchell noted that some anthropologists have speculated that these spots are a place for men to bond before hunting or war, and where they can "smoke or fart" and tell the "same jokes over and over again."[24] One man redecorated the space to look like a replica model of the bridge of the Starship Enterprise from the TV show Star Trek,[17] while another man spent over 2 years and $120,000 to make his man cave into a Batcave.[25] Upscale sports-themed furnishings are also available to outfit a man cave.[6] These rooms are also often decorated by the male, with little or no female influence. The room may be large enough to accommodate a big screen television, often used for watching sports games with male friends.[10] If it is an area set off from the rest of the house, it may be possible to make noise, or yell at the television, without fear of reprisals from a wife, girlfriend or mother.[10] Garages have typically been a man space since they're often lit by "harsh fluorescent bulbs" and lack heat or air conditioning but nevertheless present a guy with an "opportunity to disappear for hours while never leaving the premises."[2] There are some reports suggesting that some men are likely to "lavish time, money and attention on fixing this spot up".[2] Places in houses which have been typically associated with male-oriented chores, such as garages, basements and sheds which have not been "particularly welcoming spaces" when shared with storage items and garbage, are being fixed up to be more suitable as full-time living spaces, with more thought to design and planning.[17] One man cave of a Gillette corporation executive has a desk, "a chess board that's always set up, never used".[10] But sometimes there are limits; his wife has not yet agreed to let him smoke cigars in it.[10] Counterparts Women have created similar spaces in which they can relax and pursue hobbies. These have been referred to as "she-sheds" and "girl-caves".[26] Some analysts have described the manosphere as an online counterpart to the man-cave.[27] In popular culture In the book by Sam Martin, entitled Manspace: A Primal Guide to Marking Your Territory, the author suggested there were several spots from pop culture: Al Bundy's garage from the TV sitcom Married... with Children: Al Bundy's garage was his only sanctuary. It was also used to hold the recurring "No Ma'am" meetings. Tim Taylor's garage in the TV sitcom Home Improvement: Tim Taylor used to "bring to life all manner of high-powered monster machines."[2] Bada Bing room in the TV show The Sopranos: Tony Soprano's gang would meet in a windowless "dingy office" at the Bada Bing strip club.[2] It was a "guys-only place within a guys-only place."[2] Doug's garage in the TV show The King of Queens, Doug Heffernan's garage is equipped with a big screen TV, beer fridge, and a couch where Doug and his friends watch football, baseball, and boxing and drink beer in peace away from Doug's wife, Carrie, and Doug's father-in-law, Arthur Spooner. Also Charles Deetz's den in the movie Beetlejuice. It's the only room that survives an extensive home renovation initiated by his wife and her decorator." (wikipedia.org) "A coaster, drink coaster, beverage coaster, or beermat is an item used to rest drinks upon. Coasters protect the surface of a table or any other surface where the user might place a drink.. Coasters placed on top of a beverage can also be used to show that a drink is not finished or to prevent contamination (usually from insects). Coasters can also stop hot drinks from burning the table surface. Pubs usually will have beermats spread out across their surfaces. They are used not just to protect the surface of the table, but, as they are usually made of paper, they can also be used to absorb condensation dripping along the glass or serve as an ad-hoc notebook. Beermats are often branded with trademarks or alcohol advertising. Beermats are not to be confused with bar mats, rectangular pieces of rubber or absorbent material used to protect the countertop and limit the spread of spilled drinks in a bar or pub. Contents 1 History 2 Manufacture 3 Coaster imprints 4 Tegestology 5 References History A silver wine bottle coaster The first coasters were designed for decanters or wine bottles, so that they could be slid (or "coasted") around the dinner table after the servants had retired. They were in common use after about 1760.[1] Early coasters took the form of a shallow tray or dish made of wood, papier-mâché, silver or silver plate.[2] In 1880, the first beermats made of cardboard were introduced by the German printing company, Friedrich Horn.[3] In 1892, Robert Sputh of Dresden manufactured the first beermat made of wood pulp.[4] Watney brewery introduced them to the United Kingdom in 1920 to advertise their pale ale.[4] The packaging company Quarmby Promotions, established in 1872, began manufacturing beermats in Milnsbridge in 1931. After Quarmby Promotions was taken over by the Katz Group, it moved production to Brighouse and in 2006 to Morley, West Yorkshire, before closing its production in 2009.[5] Saucers are also long used in western culture for much the same purpose. When drinking tea, it is customary to use a cup and saucer set. By the mid-twentieth century, drink coasters made in many materials and styles were being manufactured for domestic use. Today, they are common as an everyday houseware piece and are also used in restaurants. Manufacture This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (September 2020) (Learn how and when to remove this template message) Drink coasters made from cork A drink coaster made from bamboo strips Coasters are often made from high grammage paperboard, but may also be made from several layers of tissue paper. Important parameters for beer mats are water absorbency, wet rub and printability.[6][7] More recently, glass coasters with empty frames have been produced. The consumer can then personalize each one with a different picture or design. More recently some beermat manufacturers have overhauled their manufacturing processes, allowing for cheaper small scale orders.[8] This has expanded the reach of the beermat with individuals choosing to have bespoke beermats printed for their wedding and political parties utilising them to deliver campaign messages.[9] Drink coaster set A set of silicone drink coasters[10] Drink coasters are also sometimes made from soapstone, metal, wood and silicone.[10] Some drink coasters can be recycled, and the United States Environmental Protection Agency lists the following as benefits of recycling: Conserves natural resources such as timber, water and minerals Increases economic security by tapping a domestic source of materials Saves energy[11] Coaster imprints A collection of beermats advertising various brands of beer. Beermats are usually adorned with a customized image—usually mentioning or advertising a brand of beer, although they can also be used to promote a drinking establishment, sports franchise, businesses or special events. Tegestology Some coasters are collectible items. Tegestology is a term coined from Latin (teges "covering" or "mat", and etis) defined as the practice of collecting beermats or coasters, with practitioners known as tegestologists.[7] A 1960 British Pathé News short shows comedy duo Morecambe and Wise as tegestologists." (wikipedia.org)
Price: 114.99 USD
Location: Santa Ana, California
End Time: 2025-01-19T11:39:10.000Z
Shipping Cost: 10.26 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Dos Equis
Object Type: Coaster
Theme: Breweriana, Beer
Country/Region of Manufacture: Mexico
