Description: 1907 Vintage Leonetto Cappiello Thermos Bottiglia Magica Poster Art 70x100cm The 1907 Vintage Leonetto Cappiello Thermos Bottiglia Magica Poster is a brilliant example of early 20th-century advertising, created by the iconic Italian poster artist Leonetto Cappiello. Cappiello, often referred to as the father of modern advertising, was known for his bold use of color, whimsical characters, and striking compositions, which allowed his work to stand out in the rapidly growing field of commercial art. This particular poster advertises a "magic bottle"—a thermos—capable of keeping liquids either hot or cold. Cappiello cleverly juxtaposes two contrasting figures: a red devil, representing heat, and a fur-clad figure, symbolizing cold. The devil is seen pouring an ice-cold drink from a thermos, while the fur-covered figure pours steaming hot liquid, despite the lack of ice or fire. This powerful visual metaphor, encapsulated by the text "Freddo senza ghiaccio" ("cold without ice") and "Calore senza fuoco" ("heat without fire"), emphasizes the miraculous properties of the thermos. Cappiello's playful yet impactful style is on full display here. The bright red devil and the heavily textured white fur of the second figure create a vivid contrast, capturing attention and communicating the product’s benefits at a glance. The background fades into deep black, making the characters and the product stand out even more dramatically. This simplicity in background detail was a hallmark of Cappiello’s work, allowing the focus to remain on the figures and the advertised product. The use of humor and surrealism was also typical of Cappiello's posters, making them not only effective marketing tools but also memorable works of art. The exaggerated, almost caricature-like figures, combined with the fantastical idea of a "magic bottle," would have intrigued viewers and left a lasting impression. At 70 x 100 cm, this lithograph was intended for public display, ensuring maximum visibility and impact. The large format would have been prominent in bustling urban centers, placed in shop windows or on walls to attract passersby. The poster’s size, along with its striking imagery, would have easily caught the attention of a diverse audience, making it a highly effective piece of commercial art. Cappiello’s Thermos Bottiglia Magica poster is not only a fine example of his mastery in combining visual wit with advertising but also a key artifact from a time when graphic design and marketing were becoming integral to everyday life. Today, vintage posters like this one are highly sought after by collectors for both their historical significance and artistic merit, representing the golden age of early 20th-century poster art. vintage good poster in good restored condition,it's an old poster, so I can't determine whether it's original or not I always combine shipping for saving postage expenses Item ships within 1 business day after the receipt of the payment.The item will be shipped by registered airmail by Ukrainian Postal Service.Shipping takes 12-20 business days to USA, Canada, Australia and Japan.Shipping to Europe takes 7-15 business days. Money back policy: 14 days guarantee
Price: 2000 USD
Location: Vinnytsia
End Time: 2024-10-17T05:03:49.000Z
Shipping Cost: 0 USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Type: Poster
